Privacy Policy

Effective Date: March 23, 2026
Last Updated: March 23, 2026

Business: Black Tie Optional
Website: byblacktieoptional.com
Contact: hello@byblacktieoptional.com
530 South Lake Avenue, Suite 906, Pasadena, CA 91101

1. Introduction

Black Tie Optional ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit byblacktieoptional.com (the "Site"), purchase our products, or engage our services.

By using our Site, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.

2. Information We Collect

We collect only the personal information necessary to provide our services. This may include:

Information you provide directly:

• Name and email address (for order confirmations, invoices, and project communication)

• Billing and payment information (processed securely through our third-party payment processor)

• Mailing or business address (when required for service delivery)

• Project-related content and files you share with us during the course of a custom website engagement

Information collected automatically:

• Basic usage data such as browser type, device type, IP address, and pages visited (collected via standard website analytics tools)

• Cookies and similar tracking technologies (see Section 6 below)

We do not collect sensitive personal information such as Social Security numbers, government IDs, financial account credentials, health data, or biometric data.

3. How We Use Your Information

We use the information we collect solely for the following purposes:

• To process and fulfill your orders and purchases

• To communicate with you about your project, order status, or support requests

• To set up and deliver your website or template services

• To send transactional emails (such as order receipts and project updates)

• To improve the functionality and performance of our Site

• To comply with applicable legal obligations

We do not use your personal information for automated decision-making, profiling, or behavioral advertising.

4. How We Share Your Information

We do not sell, rent, or share your personal information with third parties for their own marketing purposes. We may share your information only in the following limited circumstances:

• Service providers: We work with trusted third-party vendors (such as payment processors and website hosting providers) who access your data only as necessary to perform services on our behalf and are contractually obligated to protect it.

• Third-party assets in templates: Our website templates may include licensed third-party components (such as fonts, graphics, or plugins). These providers may have their own terms but do not receive your personal information through our template products.

• Legal requirements: We may disclose information if required to do so by law, court order, or governmental authority.

• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections described here.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to provide services, maintain business records, and comply with legal obligations. When your information is no longer needed, we take reasonable steps to securely delete or anonymize it.

6. Cookies

Our Site uses cookies and similar technologies to support basic site functionality and analytics. You may adjust your browser settings to refuse cookies, though doing so may affect the functionality of certain parts of the Site.

We do not use cookies for cross-site behavioral tracking or targeted advertising.

7. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Privacy Rights (California Residents)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You may request information about the personal data we have collected about you, including the categories of data, the purposes for which it is used, and any third parties with whom it has been shared.

• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions.

• Right to Correct: You may request that we correct inaccurate personal information we hold about you.

• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To submit a privacy request, please contact us at:

• Email: hello@byblacktieoptional.com

• Mail: 530 South Lake Avenue, Suite 906, Pasadena, CA 91101

We will confirm receipt of your request within 10 business days and respond substantively within 45 calendar days. If we require additional time, we will notify you.

9. Children's Privacy

Our Site and services are not directed to children under the age of 18, and we do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "Last Updated" date at the top of this page. We recommend reviewing this policy periodically, as updated requirements may affect how we handle your data. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

Black Tie Optional 530 South Lake Avenue, Suite 906 Pasadena, CA 91101 or hello@byblacktieoptional.com