It’s giving main character energy

The next chapter in your love story

Planning a wedding is overwhelming.
Ugly websites aren’t helping.

Swap stress for sophistication with designs that do the heavy lifting. Launch a wedding website that’s high style, low effort, and 100% you.

The BTO Blueprint

Ready to discover the stress-free way to build a wedding website that matches your vibe and keeps guests out of your inbox?

Enter your best email here & you’ll snag a free copy of my new checklist with all the details you’ll need to launch a perfect site.

Let’s start on your couch,

late at night, guest list spreadsheet open, sticky notes all over the place, and your partner half-asleep mumbling, “Did we sign that caterer contract yet?

Scroll Pinterest *

Double-check the invitation font *

Trying (and failing) to match that free template to your mood board *

And still wondering why it feels… off *

You’ve curated each wedding detail with care
—from the napkin fold to the getting-ready playlist—but your website? It’s giving clearance bin chic.

You’re not wrong for wanting something stunning *

You’re not asking for too much *

And you’re definitely not the only one feeling major design fatigue *

What you need is a wedding website speaking your language:
Gorgeous, private, elevated—and built to impress your pickiest guest.

If you feel embarrassed to send out your wedding link… *

If you want a seamless online home for all the dreamy details… *

If you're craving a site screaming “This is so us” *

Then congrats,
you’ve met your match!

Choose a tasty template that’s hot to go,
or handcraft something exclusive for your big day —
either way

Your site will stun*

and you little lovebirds can sashay into the sunset.

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Introducing…

Black Tie Optional’s finest selection

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A custom site to match your unique invite suite

Bespoke Design

Hype your big day long before you walk down the aisle
Investment: Typically $10,000 - $15,000

You found the perfect stationery designer and built a look that screams you. But now? Nothing online compares. Which isn’t great, but it doesn’t need to stay that way. A bespoke website brings your custom visuals, color palette, and fonts online—creating a one-of-a-kind site that stuns from save-the-date to send-off.

Who’s this for?

Couples eager to up the ante, wow guests from the start, and maintain picture-perfect aesthetics start to finish.

Sleek and snazzy pre-designed wedding websites

Elegant Templates

Tailored to your taste
Investment: $1,000 - $5,000

Sure, there are plenty of free or inexpensive wedding websites out there. But they’re clunky, prying, and dare I mention it, {whispers} basic. These super luxe templates provide a consistent and elevated look, keep guests from pestering you for the dirty deets, and lock down your data tighter than a bridal updo.

Who’s this for?

Couples ditching the bland, prioritizing guest experience, and wanting one less thing to stress about.

74%

of engaged couples are creating wedding websites

(via Sara Does SEO)

80%

prioritize guest experience

(via The Knot)

95%

want weddings that feel authentic and personalized

(via The Knot)

My friends asked me to help out

for a reason

Take some of that wedding planning stress off your plate

The blog you’ll binge while half-watching your favorite TV show for the umpteenth time (I’m not judging). Let love marry logistics.

Binge away →
Binge away →